Asahi gutangiza byeri-yumye idafite inzoga

Ku ya 14 Ugushyingo, igihangange cy’ibinyobwa by’Abayapani Asahi cyatangaje ko cyatangije inzoga yacyo ya mbere ya Asahi Super Dry idafite inzoga (Asahi Super Dry 0.0%) mu Bwongereza, kandi amasoko menshi akomeye harimo na Amerika azabigana.

Asahi Yongeyeho Inzoga zidafite inzoga nimwe mubyo sosiyete yiyemeje kurushaho kugira 20 ku ijana by'urwego rwayo itanga ubundi buryo butari inzoga bitarenze 2030.

Inzoga zitarimo inzoga ziza mu bombo 330ml kandi ziraboneka mu bipaki bya 4 na 24. Bizatangira kubanza mu Bwongereza na Irilande muri Mutarama 2023. Inzoga zizaboneka muri Ositaraliya, Nouvelle-Zélande, Amerika, Kanada n'Ubufaransa kuva muri Werurwe 2023.

Ubushakashatsi bwakozwe na Asahi bwerekanye ko abagera kuri 43 ku ijana banywa inzoga bavuze ko bashaka kunywa mu rugero, mu gihe bashaka ibinyobwa bidasindisha ndetse n’ibinyobwa bidasindisha bitabangamiye uburyohe.

Itsinda rya Asahi ryamamaza ku isi hose rizashyigikira itangizwa rya byeri ya Asahi Yumye Yumye idafite inzoga.

Asahi yazamuye izina mu birori byinshi by'imikino mu myaka mike ishize, cyane cyane binyuze mubufatanye nitsinda ryumupira wamaguru rya City harimo na Manchester City FC. Numuterankunga winzoga mugikombe cyisi cya 2023.

Umuyobozi ushinzwe kwamamaza, Asahi UK, Sam Rhodes, yagize ati: “Isi ya byeri irahinduka. Hamwe nabaguzi 53% bagerageza ibirango bishya bitarimo inzoga ninzoga nkeya muri uyumwaka, tuzi ko abakunzi ba byeri yo mubwongereza bashaka inzoga nziza zo mu rwego rwo hejuru zishobora kwinezeza bitabangamiye byeri igarura ubuyanja. Uburyohe burashobora kwishimira murugo no hanze. Asahi Yongeyeho Inzoga zidafite inzoga zakozwe kugirango zihuze imiterere yuburyohe bwumukono wumwimerere Wongeyeho uburyohe bwumye, butanga nibindi byinshi. Dushingiye ku bushakashatsi n’ibigeragezo byinshi, twizera ko iyi izaba inzoga zishimishije cyane zidafite inzoga kuri buri mwanya. ”