Uruganda rwinzoga rwambukiranya imipaka yinzoga

Mu rwego rwo kudindiza umuvuduko rusange w’iterambere ry’inganda z’inzoga mu gihugu cyanjye mu myaka yashize ndetse n’amarushanwa akomeje kwiyongera mu nganda, amasosiyete amwe y’inzoga yatangiye gucukumbura inzira y’iterambere ryambukiranya imipaka yinjira mu isoko ry’ibinyobwa, bityo kugera ku miterere itandukanye no kongera imigabane ku isoko.

Pearl River Byeri: Icyifuzo cya mbere cyo guhinga inzoga

Amaze kumenya aho iterambere ryayo rigarukira, Pearl River Beer yatangiye kwagura akarere kayo mubindi bice. Muri raporo y’umwaka wa 2021 iherutse gusohoka, Pearl River Beer yavuze ku nshuro ya mbere ko bizihutisha guhinga imiterere y’ibinyobwa kandi bikagenda byiyongera.
Raporo ngarukamwaka ivuga ko mu 2021, Pearl River Beer izateza imbere umushinga w’ibinyobwa, ishakisha uburyo bushya bwo guteza imbere ubucuruzi bw’inzoga n’ubucuruzi bw’ibinyobwa, kandi bugere ku bicuruzwa byinjije miliyoni 26.8557.

Inzoga nini ya China Resources Beer yatangaje mu 2021 ko iteganya kwinjira mu bucuruzi bw’ibinyobwa ishora imari mu nganda z’ibinyobwa bya Shandong Jingzhi. Ubushinwa Resources Beer yavuze ko iki gikorwa gifasha mu itsinda rishobora gukurikirana iterambere ry’ubucuruzi no gutandukanya ibicuruzwa biva mu mahanga ndetse n’amasoko yinjira. Itangazo ry’inzoga z’Ubushinwa ryumvikanye neza ko hajyaho inzoga ku mugaragaro.

Hou Xiaohai, umuyobozi mukuru wa China Resources Beer, yigeze kuvuga ko Inzoga z’Ubushinwa zashyizeho ingamba zo guteza imbere inzoga zitandukanye mu gihe cy’imyaka 14 y’imyaka itanu. Inzoga nizo guhitamo bwa mbere mu ngamba zinyuranye, kandi ni imwe mu mbaraga z’Ubushinwa Umutungo wa Snow Beer mu mwaka wa mbere wa “Gahunda y’imyaka 14”. ingamba.
Ku ishami rishinzwe umutungo w’Ubushinwa, ntabwo ari ubwambere bukora ku bucuruzi bw’ibinyobwa. Mu ntangiriro za 2018, Huachuang Xinrui, ishami ry’ishoramari ry’Ubushinwa, abaye umunyamigabane wa kabiri mu banyamigabane ba Shanxi Fenjiu ashora miliyari 5.16. Abayobozi benshi ba China Resources Beer binjiye mubuyobozi bwa Shanxi Fenjiu.
Hou Xiaohai yerekanye ko imyaka icumi iri imbere izaba imyaka icumi y’ubuziranenge bw’ibinyobwa no guteza imbere ibicuruzwa, kandi inganda z’ibinyobwa zizatangiza amahirwe mashya y’iterambere.

Mu 2021, Jinxing Beer Group Co., Ltd. izakora umukozi wihariye wo kugurisha divayi imaze imyaka ibarirwa mu magana “Funiu Bai”, amenye imikorere y’ibicuruzwa bibiri n’ibyiciro bibiri mu bihe bito kandi by’impinga, atere intambwe ikomeye kuri Byeri ya Jinxing. Co, Ltd. kugirango igende neza muri 2025.
Ukurikije imiterere yisoko ryinzoga, munsi yigitutu kinini cyo guhatana, ibigo bigomba kwibanda kubucuruzi bwabo nyamukuru. Kuki ibigo byinshi kandi bigamije gutandukanya ibicuruzwa nkinzoga?
Raporo y’ubushakashatsi bwakozwe na Tianfeng yerekanye ko ubushobozi bw’isoko ry’inganda zikora inzoga ziri hafi yo kwiyuzuzamo, icyifuzo cy’ubwinshi cyahindutse ku cyifuzo cy’ubuziranenge, kandi kuzamura imiterere y’ibicuruzwa nicyo gisubizo kirambye kirambye ku nganda.
Byongeye kandi, duhereye ku kunywa inzoga, ibyifuzo biratandukanye cyane, kandi inzoga gakondo zo mu Bushinwa ziracyafite umwanya munini w’ameza ya divayi y’abaguzi.
Hanyuma, ibigo byinzoga bifite indi ntego yo kwinjira mu nzoga: kongera inyungu. Itandukaniro rinini hagati yinzoga ninzoga nuko inyungu rusange itandukanye cyane. Ku nzoga zo mu rwego rwo hejuru nka Kweichow Moutai, inyungu rusange irashobora kugera kuri 90%, ariko inyungu rusange yinzoga igera kuri 30% kugeza 40%. Ku masosiyete yinzoga, inyungu nyinshi yinzoga irashimishije cyane.