Carlsberg abona Aziya amahirwe yo kunywa inzoga itaha

Ku ya 8 Gashyantare, Carlsberg azakomeza guteza imbere iterambere ry’inzoga zitarimo inzoga, afite intego yo gukuba inshuro ebyiri kugurisha kwayo, hibandwa cyane ku iterambere ry’isoko ry’ibinyobwa bidasindisha muri Aziya.

Igihangange cy’inzoga zo muri Danemarike cyazamuye ibicuruzwa by’inzoga zidafite inzoga mu myaka mike ishize: Mu gihe icyorezo cya Covid-19, ibicuruzwa bitarimo inzoga byazamutseho 11% muri 2020 (byagabanutseho 3,8% muri rusange) na 17% muri 2021.

Kugeza ubu, iterambere riyobowe n’Uburayi: Uburayi bwo Hagati n’Uburasirazuba bwabonye iterambere ryinshi, aho Carlsberg yagurishije inzoga zitari inzoga yazamutseho 19% mu 2021. Uburusiya na Ukraine ni isoko rya Carlsberg rinini cyane ridafite inzoga.

Carlsberg abona amahirwe ku isoko ry’inzoga zitari inzoga muri Aziya, aho iyi sosiyete iherutse gushyira ahagaragara ibinyobwa byinshi bitarimo inzoga.
Umuyobozi mukuru wa Carlsberg, Cees 't Hart, yagize ati: “Dufite intego yo gukomeza imbaraga zacu zo gukura. Tuzakomeza kwagura Portfolio yinzoga zidafite inzoga mu Burayi bwo Hagati no mu Burasirazuba no gutangiza icyiciro muri Aziya, dukoresha imbaraga zacu zaho zikomeye, ibicuruzwa mpuzamahanga bihebuje kugira ngo tubigereho. Dufite intego yo gukuba inshuro ebyiri ibicuruzwa byacu bitarimo inzoga. ”

Carlsberg yateye intambwe yambere yo kubaka portfolio yayo idafite inzoga zo muri Aziya hamwe no gushyira inzoga za Chongqing Beer zidafite inzoga mu Bushinwa na Carlsberg inzoga zitari inzoga muri Singapuru na Hong Kong.
Muri Singapuru, yashyize ahagaragara verisiyo ebyiri zidafite inzoga munsi yikirango cya Carlsberg kugirango zita ku baguzi bakunda uburyohe butandukanye, hamwe na Carlsberg No-Alcool Pearson na Carlsberg No-Alcool Inzoga zombi zirimo inzoga ziri munsi ya 0.5%.
Abashoferi b'inzoga zitari inzoga muri Aziya ni kimwe no mu Burayi. Icyiciro cy’inzoga zabanjirije icyorezo kitari inzoga cyari kimaze kwiyongera mu gihe ubumenyi bw’ubuzima bwagendaga bwiyongera mu gihe cy’icyorezo cya Covid-19, iyi ikaba ikoreshwa ku isi yose. Abaguzi bagura ibicuruzwa byiza kandi bashaka uburyo bwibinyobwa bujyanye nubuzima bwabo.
Carlsberg yavuze ko icyifuzo cyo kutanywa inzoga ari imbaraga zitera umugani w'inzoga zisanzwe, avuga ko ari amahitamo meza.