Mu gihembwe cya gatatu, isoko ryinzoga zo mu gihugu ryerekanye uburyo bwihuse bwo gukira.
Mu gitondo cyo ku ya 27 Ukwakira, Budweiser Asia Pacific yatangaje ibyavuye mu gihembwe cya gatatu. Nubwo ingaruka z'iki cyorezo zitararangira, ibicuruzwa ndetse n’amafaranga yinjira ku isoko ry’Ubushinwa byateye imbere mu gihembwe cya gatatu, mu gihe Tsingtao Brewery, Pearl River Beer hamwe n’andi masosiyete y’inzoga zo mu gihugu mbere yatangaje ko afite ibisubizo byagarutse mu kugurisha muri igihembwe cya gatatu cyarushijeho kugaragara
Igurishwa ryamasosiyete yinzoga riratangira mugihembwe cya gatatu
Raporo y’imari ivuga ko Budweiser Aziya ya pasifika yinjije miliyari 5.31 z’amadolari y’Amerika kuva muri Mutarama kugeza muri Nzeri 2022, umwaka ushize wiyongereyeho 4.3%, inyungu y’inyungu ingana na miliyoni 930 z’amadolari y’Amerika, ikiyongeraho 8.7% umwaka ushize, n'igihembwe kimwe cyiyongereyeho 6.3% mugihembwe cya gatatu. bijyanye na base yo hasi mugihe kimwe. Imikorere y'isoko ry'Ubushinwa yasigaye inyuma ku masoko ya Koreya n'Ubuhinde. Mu mezi icyenda ya mbere, ibicuruzwa byagurishijwe n’amafaranga yinjira ku isoko ry’Ubushinwa byagabanutseho 2,2% na 1.5%, naho amafaranga yinjira kuri hegitari yiyongereyeho 0.7%. Budweiser yasobanuye ko impamvu nyamukuru ari uko iki cyiciro cy’icyorezo cyibasiye uduce tw’ubucuruzi nk’Amajyaruguru y’Ubushinwa, Ubushinwa bw’Amajyaruguru n’Ubushinwa bw’Amajyaruguru y’Ubushinwa, kandi bugira ingaruka ku igurishwa ry’amahoteri y’ijoro ndetse na resitora.
Mu gice cya mbere cy’umwaka, igurishwa n’amafaranga yinjira mu isoko rya Budweiser Aziya ya pasifika y’Ubushinwa yagabanutseho 5.5% na 3.2%. By'umwihariko, igihembwe kimwe cyo kugurisha n’amafaranga yinjira mu isoko ry’Ubushinwa mu gihembwe cya kabiri yagabanutseho 6.5% na 4.9%. Icyakora, uko ingaruka z’icyorezo zagabanutse, isoko ry’Ubushinwa riragenda ryiyongera mu gihembwe cya gatatu, aho igihembwe kimwe cyagurishijwe cyiyongereyeho 3,7% umwaka ushize, mu gihe amafaranga yiyongereyeho 1,6%.
Muri icyo gihe kimwe, kugurisha ibicuruzwa by’inzoga zo mu gihugu byaragaragaye cyane.
Ku mugoroba wo ku ya 26 Ukwakira, Uruganda rwa Tsingtao narwo rwatangaje raporo y’igihembwe cya gatatu. Kuva muri Mutarama kugeza muri Nzeri, Uruganda rwa Tsingtao rwinjije miliyari 29.11 z'amafaranga y'u Rwanda, rwiyongeraho 8.7% umwaka ushize, n'inyungu zingana na miliyari 4.27 z'amafaranga y'u Rwanda, yiyongera 18.2% umwaka ushize. Mu gihembwe cya gatatu, Tsingtao Brewery yinjije miliyari 9.84. , kwiyongera kwa 16% umwaka-ku-mwaka, n'inyungu zingana na miliyari 1.41, yiyongereyeho 18.4% umwaka ushize. Igicuruzwa cy’uruganda rwa Tsingtao mu gihembwe cya mbere cyambere cyiyongereyeho 2,8% umwaka ushize. Igicuruzwa cy’ibicuruzwa nyamukuru byitwa Tsingtao Beer byageze kuri miliyoni 3.953 kilolitiro, umwaka ushize wiyongereyeho 4.5%; ibicuruzwa byagurishijwe hagati kugeza hejuru-birangiye-hejuru n'ibicuruzwa byari hejuru ya miliyoni 2.498 kilolitiro, byiyongereyeho 8.2% umwaka ushize, na 6,6% ugereranije nigice cyambere cyumwaka. Hariho iterambere.
Uruganda rwa Tsingtao rwasubije ko mu gihembwe cya mbere, rwatsinze ingaruka z’iki cyorezo ku biribwa bimwe na bimwe byo mu ngo, mu tubyiniro twa nijoro ndetse no ku yandi masoko, maze rushyiraho uburyo bushya bwo kwamamaza, urugero nk'imiterere ya “Tsingtao Beer Festival” na bistro “TSINGTAO 1903 Inzoga ya Tsingtao ”. Uruganda rwa Tsingtao rufite inzoga zirenga 200, kandi rurimo gukora ubushakashatsi ku masoko yo mu gihugu ndetse n’amahanga mu kwihutisha gufata ibintu. Mugihe kimwe, iteza imbere imikorere binyuze muburyo bwo kuzamura ibicuruzwa no kugabanya ibiciro no kuzamura imikorere.
Kuva muri Mutarama kugeza muri Nzeri, Inzoga ya Zhujiang yinjije miliyari 4.11 z'amayero, umwaka ushize wiyongereyeho 10,6%, n'inyungu za miliyoni 570 z'amayero, umwaka ushize wagabanutseho 4.1%. Mu gihembwe cya gatatu, inzoga za Zhujiang ziyongereyeho 11.9%, ariko inyungu zaragabanutseho 9,6%, ariko kugurisha ibicuruzwa byo mu rwego rwo hejuru mu mezi icyenda ya mbere byiyongereyeho 16.4% umwaka ushize. Ibyavuye mu gihembwe cya gatatu cya Huiquan byerekanye ko mu mezi icyenda ya mbere, byinjije amafaranga y’amafaranga miliyoni 550, byiyongereyeho umwaka ushize 5.2%; inyungu zunguka zari miliyoni 49.027 Yuan, umwaka ushize wiyongereyeho 20.8%. Muri byo, amafaranga yinjira n’inyungu mu gihembwe cya gatatu yiyongereyeho 14.4% na 13.7% umwaka ushize.
Mu gice cya mbere cy'uyu mwaka, kubera ingaruka z'iki cyorezo, imikorere y’amasosiyete akomeye y’inzoga nka China Resources Beer, Tsingtao Beer, na Budweiser Asia Pacific yagize ingaruka ku buryo butandukanye. Yavuze ko isoko ryerekana icyerekezo cya V kandi kidateganijwe ko kizagira ingaruka zifatika ku isoko ryinzoga. Imibare yatanzwe n’ikigo cy’igihugu gishinzwe ibarurishamibare, umusaruro w’inzoga mu Bushinwa muri Nyakanga na Kanama 2022 uziyongera ku 10.8% na 12% umwaka ushize, kandi gukira biragaragara.
Ni izihe ngaruka z'ibintu byo hanze ku isoko?
Uruganda rwa Tsingtao rwasubije ko mu gihembwe cya mbere, rwatsinze ingaruka z’iki cyorezo ku biribwa bimwe na bimwe byo mu ngo, mu tubyiniro twa nijoro ndetse no ku yandi masoko, maze rushyiraho uburyo bushya bwo kwamamaza, urugero nk'imiterere ya “Tsingtao Beer Festival” na bistro “TSINGTAO 1903 Inzoga ya Tsingtao ”. Uruganda rwa Tsingtao rufite inzoga zirenga 200, kandi rurimo gukora ubushakashatsi ku masoko yo mu gihugu ndetse n’amahanga mu kwihutisha gufata ibintu. Mugihe kimwe, iteza imbere imikorere binyuze muburyo bwo kuzamura ibicuruzwa no kugabanya ibiciro no kuzamura imikorere.
Kuva muri Mutarama kugeza muri Nzeri, Inzoga ya Zhujiang yinjije miliyari 4.11 z'amayero, umwaka ushize wiyongereyeho 10,6%, n'inyungu za miliyoni 570 z'amayero, umwaka ushize wagabanutseho 4.1%. Mu gihembwe cya gatatu, inzoga za Zhujiang ziyongereyeho 11.9%, ariko inyungu zaragabanutseho 9,6%, ariko kugurisha ibicuruzwa byo mu rwego rwo hejuru mu mezi icyenda ya mbere byiyongereyeho 16.4% umwaka ushize. Ibyavuye mu gihembwe cya gatatu cya Huiquan byerekanye ko mu mezi icyenda ya mbere, byinjije amafaranga y’amafaranga miliyoni 550, byiyongereyeho umwaka ushize 5.2%; inyungu zunguka zari miliyoni 49.027 Yuan, umwaka ushize wiyongereyeho 20.8%. Muri byo, amafaranga yinjira n’inyungu mu gihembwe cya gatatu yiyongereyeho 14.4% na 13.7% umwaka ushize.
Mu gice cya mbere cy'uyu mwaka, kubera ingaruka z'iki cyorezo, imikorere y’amasosiyete akomeye y’inzoga nka China Resources Beer, Tsingtao Beer, na Budweiser Asia Pacific yagize ingaruka ku buryo butandukanye. Yavuze ko isoko ryerekana icyerekezo cya V kandi kidateganijwe ko kizagira ingaruka zifatika ku isoko ryinzoga. Imibare yatanzwe n’ikigo cy’igihugu gishinzwe ibarurishamibare, umusaruro w’inzoga mu Bushinwa muri Nyakanga na Kanama 2022 uziyongera ku 10.8% na 12% umwaka ushize, kandi gukira biragaragara.
Ni izihe ngaruka z'ibintu byo hanze ku isoko?
Igihe cyo kohereza: Ugushyingo-01-2022