Vuba aha, abanyabigeni umunani bakomeye bo ku mugabane w’Ubushinwa bo mu cyiciro cy’isi cya Diageo baravutse, kandi abanyabigeni umunani bakomeye bari hafi kwitabira imikino yanyuma y’irushanwa ry’ubushinwa.
Ntabwo aribyo gusa, ahubwo Diageo yanatangije Diageo Bar Academy muri uyumwaka. Ni ukubera iki Diageo yashyize imbaraga nyinshi muburezi butandukanye? WBO yarebye kuri ibi
Ibirango binini byakira umuco wo guterana amagambo
Amarushanwa ya Diageo Yisi Yambere Yambere umunani
Ni muri urwo rwego, umwe mu bari mu nganda yerekanye ko mu myaka ya za 90, igihe umuco w’isoko rya nijoro wari umaze kugaragara mu Bushinwa, abantu benshi bakoreshaga divayi y’amahanga banywa ibinyobwa, ibyo bikaba byaragize uruhare mu kugurisha ibicuruzwa bishyushye by’ibicuruzwa byo hanze. Kubera iyo mpamvu, isoko yijoro yamye nimwe mumuyoboro wingenzi wo kugurisha ibicuruzwa bya divayi mumahanga.
Nukuri mubyukuri, kandi modulation nimwe muburyo bworoshye bwo kunywa vino zamahanga kubakoresha Ubushinwa. Uyu munsi, utubari twinshi twa cocktail twadutse mu gihugu hose. Urwaruka rwaruka rutera ibyatsi hamwe ninyigisho zinyuranye zo guterana zirashobora kandi gutera imbere mugihe cyicyorezo. Ubwiza burambye bwo guterana amagambo biragaragara.
Mubyukuri, gukoresha gin, tequila, whisky, nibindi nka vino shingiro, wongeyeho ibintu bitandukanye, ibinyobwa, ice ice, nibindi, cocktail zitandukanye zirashobora kwemerwa byoroshye nabantu benshi kuruta kunywa inzoga. Kubirango, kwakira iyo ngeso yo gukoresha ni ntagushidikanya ko ari amahirwe meza yo kwegera abaguzi.
Mubyukuri, Diageo abikora igihe cyose. Igihe WBO yitabiriye ibirori byamamaye ya whisky ya Diageo yitwa Johnnie Walker, hashize imyaka myinshi, ambasaderi w’ikirango yeguriye rimwe mu masomo uburyo akunda kuvanga. Ubu, Diageo yatangije ishuri rya Diageo Bartending Academy kandi akora amarushanwa yisi ya Diageo ya Bartending, yahindutse kuva mubushake bwo kwegera abaguzi kugirango bateze imbere iterambere ryinganda.
Nyuma y’amarushanwa akaze, umunani wa mbere mu gihugu cy’Ubushinwa mu marushanwa ya Bartending ya Diageo ku isi yaje gusohoka. Muri byo, Amacakubiri yo mu majyepfo y'iburasirazuba na Midwest yarangiye kare
Ntabwo amarushanwa ya Diageo yisi gusa
Yatangije kandi porogaramu ya Diageo Bartending Academy
Kuva yashingwa mu 2009, abadandaza barenga 400.000 baturutse mu bihugu no mu turere 60 barushanijwe kuri iki cyiciro gitegerejwe cyane. Noneho, nyuma yimyaka umunani, Irushanwa rya Bartending World Diageo ryongeye kugaruka mubushinwa.
Amarushanwa agabanijwemo ibibazo bibiri: “Talley Classic Martini” na “Ambasaderi wa Whisky”. Mu mbogamizi ya mbere, abateguye iryo rushanwa bavuze ko ikirango cya martini Tali 10 gin cyakoreshejwe nka vino y'ibanze, kandi hakaba harenze imwe muri eshanu kuri vermouth zagenewe ku rubuga kugira ngo zihuze divayi yuzuye, yuzuye, yuzuye kandi ifite isuku. . Ikintu cya kabiri ni ugukoresha Johnnie Walker Blue Label Scotch Whisky, Sogden Yimyaka 15 Yumukino wa Malt Scotch Whisky, na Taiska Storm imwe ya Malt Scotch Whisky, byose biza hamwe nibikoresho byabo biribwa kugirango bivangwe.
Muri icyo gihe, imbogamizi zombi zisaba kandi abahatana kugira ibyo basabwa kugira ubumenyi ku bumenyi bw’ibanze ku bicuruzwa n'ibicuruzwa, kumenya neza ibisobanuro bya whisky na gin, no gushyira mu gaciro kwa serivisi.
Mu rwego rwo gutanga amahirwe yo kuzamurwa mu tubari twatsindiye mu gihugu ndetse n’abakinnyi batoranijwe mu marushanwa yo mu karere, Diageo yakoresheje iserukiramuco rya Cocktail ryo mu rwego rw’isi 2022 kuva ku ya 1 Werurwe kugeza ku ya 11 Gicurasi. Abashyitsi bamara mumaduka Kandi basuzume QR code kugirango bakurikire applet yemewe ya Diageo, uzagira amahirwe yo kubona impano. Sikana QR code hanyuma wuzuze ikibazo kubibazo byatoranijwe kugirango witabire amahirwe. Igihembo kirimo amatike yo gukina imikino yanyuma yisi yose.
Twabibutsa ko kimwe mubyinjira muri iri rushanwa ari applet ya Diageo Bartending Academy. Biravugwa ko Diageo Bartending Academy ari appleting knowledge applet yatangijwe na Diageo.
Muri icyo gihe, imbogamizi zombi zisaba kandi abahatana kugira ibyo basabwa kugira ubumenyi ku bumenyi bw’ibanze ku bicuruzwa n'ibicuruzwa, kumenya neza ibisobanuro bya whisky na gin, no gushyira mu gaciro kwa serivisi.
Mu rwego rwo gutanga amahirwe yo kuzamurwa mu tubari twatsindiye mu gihugu ndetse n’abakinnyi batoranijwe mu marushanwa yo mu karere, Diageo yakoresheje iserukiramuco rya Cocktail ryo mu rwego rw’isi 2022 kuva ku ya 1 Werurwe kugeza ku ya 11 Gicurasi. Abashyitsi bamara mumaduka Kandi basuzume QR code kugirango bakurikire applet yemewe ya Diageo, uzagira amahirwe yo kubona impano. Sikana QR code hanyuma wuzuze ikibazo kubibazo byatoranijwe kugirango witabire amahirwe. Igihembo kirimo amatike yo gukina imikino yanyuma yisi yose.
Twabibutsa ko kimwe mubyinjira muri iri rushanwa ari applet ya Diageo Bartending Academy. Biravugwa ko Diageo Bartending Academy ari appleting knowledge applet yatangijwe na Diageo.
Gukora inganda nini ningamba zamasosiyete ayoboye
Yaba amarushanwa ya Diageo yisi ya Bartending cyangwa Diageo Bartending Academy, ingufu namafaranga asabwa ntabwo ahendutse. Kuki Diageo adatanga imbaraga zo gukora iyi mirimo?
Diageo ni itsinda rya divayi rizwi cyane ku isi rihuza divayi zirenga 200 kandi zifite umuyoboro wo kugurisha mu bihugu no mu turere dusaga 180. Inshingano zirimo abaguzi bakunda ibicuruzwa bya Scotch whisky nka Johnnie Walker, The Singleton, Mortlach, Talisker, Lagavulin nibindi, hamwe nibirango bihebuje mubyiciro bitandukanye byinzoga nka Baileys, Tanqueray, Smirnoff, Don Julio na Guinness, nibindi.
Igihe cyo kohereza: Jun-17-2022