Vuba aha, ababarizo umunani bo hejuru mu mugabane wa Mainland w'Ubushinwa bw'icyiciro cy'isi cya Digiayo, kandi abadamu umunani bo mu mabati ngiye kugira uruhare mu marushanwa meza y'Ubushinwa.
Ntabwo aribyo gusa, ariko DIAUSo nayo yatangije diagao bar Acagems Academy muri uyumwaka. Kuki DIwayo yashyize imbaraga nyinshi mumyizerere yo guhagarika umutima? WBO yarebaga ibi
Ibirango binini bihabera umuco wo gutandukanya umuco
Diagao Amarushanwa Yisi Yambere Yambere
Ni muri urwo rwego, umugenzi w'inganda zerekanye ko mu myaka ya za 90, igihe umuco w'isosiyete w'isoko waranze mu Bushinwa, abantu benshi bakoresheje vino y'amahanga, abantu benshi bakoresheje vino y'amahanga mu kunywa ibinyobwa, byagize uruhare mu binyobwa byambere bya vino ya vino. Kubera iyi, isoko rya nijoro ryamye nimwe mumiyoboro yingenzi yo kugurisha kubirango bya vino yamahanga.
Uru nirwo rwose, kandi ruhinduka ni bumwe mu buryo bworoshye bwo kunywa vino y'amahanga ku baguzi b'Abashinwa. Muri iki gihe, utubari twinshi tw cocktail byatumye hirya no hino mu gihugu. Abakiri bato batera ibyatsi ninyigisho zitandukanye zirashobora kandi gutera imbere mugihe cyorezo. Igikundiro kirambye cyo gutabara biragaragara.
Mubyukuri, ukoresheje gin, tequila, whisky, nibindi nka vino shingiro, wongeyeho ibintu bitandukanye, ibinyobwa, ibinyobwa bitandukanye birashobora kwemerwa byoroshye nabantu benshi kuruta kunywa byoroshye. Kubirango, byemeza iyo ngeso yo kurya nta gushidikanya ko nta gushidikanya ko ari amahirwe meza yo kwegera abaguzi.
Mubyukuri, diagao ikora igihe cyose. Igihe Wbo yitabiriye ibirori byo kuri whiskey ya diagao Johnnie Valker mumyaka myinshi ishize, ambasaderi wirango yeguriye iyambere uburyo bukunda kuvanga. Ubu, Diagao yatangije amarushanwa ya Digicant ya Diaga kandi afata amarushanwa yo gutuza ku isi, ayahira ava mu baguzi kugira ngo ateze imbere iterambere ry'inganda.
Nyuma y'amarushanwa akaze, umunani wa mbere mu mugabane wa Mainland Ubushinwa bwamarushanwa ya DIAGEO yisi yose barasohoka. Muri bo, amajyepfo y'uburasirazuba n'amajyepfo y'uburasirazuba bwarangiye mbere
Ntabwo ari amarushanwa yo gutoranya isi gusa
Yatangije kandi DIAADOTING ADOVESY APFOTY
Kuva yashingwa mu 2009, abadatsi barenga 400.000 baturutse mu bihugu 60 n'uturere byaharaniye kuri iyi stade iteganijwe cyane. Noneho, nyuma yimyaka umunani, amarushanwa ya Digicance yisi yose yagarutse mubushinwa.
Iri rushanwa rigabanijwemo ibibazo bibiri: "Talley Classic martini" na "Ambasaderi whiskey". Mu kibazo cya mbere, abateguye bateganyaga ko Martini Brand Talimi 10 gin yakoreshejwe nka vino shingiro, kandi irenga imwe mu rubuga rwagenwe yakoreshejwe mu guhuza uburinganire, bwiyongera, bwuzuye kandi bwisumba. . Ikintu cya kabiri nugukoresha Johnnie Walker Ikimenyetso cya Scotch Whisky, Sogen Imyaka 15 Yumuyaga wa Malt
Muri icyo gihe, inzitizi zombi zisaba kandi guhatanira kugira ubumenyi bwibanze bwibirango nibicuruzwa, ubushishozi bwibisobanuro bya whisky na gin, no gushyira mu gaciro bya serivisi.
Mu rwego rwo gutanga amahirwe yo guteza imbere guteza imbere ubwubari n'abakinnyi batsinze igihugu batsinze mu karere, Diagao yafashe diaga mu rwego rw'isi 2022 Iseruro y'isi 2022 kuva ku ya 1 Werurwe. Abashyitsi bakoresha-mububiko bagasikana kode ya QR kugirango bakurikire pome yemewe ya diageo, uzagira amahirwe yo kubona impano. Sikana Kode ya QR hanyuma wuzuze ikibazo ku kabari ukunda kwitabira gushushanya amahirwe. Igihembo kirimo amatike finale yisi.
Birakwiye kuvuga ko imwe mu bwinjiriro kuri iri rugamba ni igishushanyo cya diagao barten. Bivugwa ko diage bartent Academy ni ubuhanga bwo guhinduranya Applet yatangijwe na DIAGEO.
Muri icyo gihe, inzitizi zombi zisaba kandi guhatanira kugira ubumenyi bwibanze bwibirango nibicuruzwa, ubushishozi bwibisobanuro bya whisky na gin, no gushyira mu gaciro bya serivisi.
Mu rwego rwo gutanga amahirwe yo guteza imbere guteza imbere ubwubari n'abakinnyi batsinze igihugu batsinze mu karere, Diagao yafashe diaga mu rwego rw'isi 2022 Iseruro y'isi 2022 kuva ku ya 1 Werurwe. Abashyitsi bakoresha-mububiko bagasikana kode ya QR kugirango bakurikire pome yemewe ya diageo, uzagira amahirwe yo kubona impano. Sikana Kode ya QR hanyuma wuzuze ikibazo ku kabari ukunda kwitabira gushushanya amahirwe. Igihembo kirimo amatike finale yisi.
Birakwiye kuvuga ko imwe mu bwinjiriro kuri iri rugamba ni igishushanyo cya diagao barten. Bivugwa ko diage bartent Academy ni ubuhanga bwo guhinduranya Applet yatangijwe na DIAGEO.
Gukora cake inganda nini ni ingamba zamasosiyete yambere
Niba amarushanwa ya diageo yisi yose cyangwa ishuri rya Digicance ya Digicance, ingufu n'amafaranga bisabwa ntabwo bihendutse. Kuki diagao ntaharanira imbaraga zo gukora iyo mirimo?
Diagao nitsinda rya vino rizwi ku isi rihuza ibirango birenga 200 birebire kandi bifite umuyoboro wo kugurisha mu bihugu no mu turere turenga 180. Portfolio ikubiyemo ibirango bya Scotch akunda Scotch nka Johnnie Walker, Orcetton, Marlach, Tailkin, Smirnoff, Don Julio na Guinness, nibindi
Igihe cya nyuma: Jun-17-2022