Whisky trend ikuramo isoko ryubushinwa.
Whisky yageze ku iterambere rihamye mu isoko ry'Ubushinwa mu myaka mike ishize. Dukurikije amakuru yatanzwe na EuRoMonitor, ikigo gizwi cyane cyubushakashatsi, mu myaka itanu ishize, ibiciro bya whisks by Ubushinwa byakomeje umubare wiyongera buri mwaka wa 10.5% na 14.5%.
Muri icyo gihe, nk'uko byahanuwe, whisky izakomeza kubungabunga "imibare ibiri" yo gukura kw'ubushinwa mu Bushinwa mu myaka itanu iri imbere.
Mbere, Euronator yari yarashyize ahagaragara igipimo cy'ibicuruzwa by'ibicuruzwa by'Ubushinwa muri 2021. Muri bo, umunzani w'isoko w'ibinyobwa bisindisha, imyuka, na whisky yari miliyari 51,67, miliyoni 15 za 18.159. litiro, miliyari 3.948, na litiro 23,552.
Ntabwo bigoye kubona ko mugihe ibinyobwa byinshi bikoreshwa hamwe nimyuka bigaragarira inzira yamanutse, whisky iracyakomeza inzira yo gukura gahamye. Inganda za divayi iherutse kuva mu majyepfo y'Ubushinwa, Ubushinwa bw'Iburasirazuba nandi masoko nabyo byemeje kandi iyi nzira.
"Gukura kwa Whisky mu myaka yashize byagaragaye cyane. Muri 2020, twatumije mu kabati ebyiri nini (Whisky), wikubye kabiri muri 2021. Nubwo uyu mwaka wanduye cyane n'ibidukikije (bidashobora kugurishwa mu mezi menshi), (Isosiyete yacu ya Whisky) irashobora kumera nk'umwaka ushize. " Zhou Chuju, umuyobozi mukuru wa Guangzhou Shengzuli gucuruza Co, Ltd., yinjiye mu bucuruzi bwa Whisky kuva 2020, yabwiye inganda za divayi.
Undi mucuruzi wa Guangzhou wasezeranije ubucuruzi bw'icyiciro cy'isuku yicyiciro cy'isonga, whisky, n'ibindi yavuze ko isupu ya vino izashyuha mu isoko rya Guangdong muri 2022 izahindukira vino ya Saice muri whiske. , ibyo byiyongereye cyane gukoresha hagati ya whisky-hejuru-impera. Yayoboye byinshi mu bucuruzi bwabanje mu bucuruzi bwa vino ya Sais kuri whisky, kandi yiteze ko ubucuruzi bwa whisky yisosiyete buzagera ku mikurire ya 40-50% muri 2022.
Ku isoko rya Fujian, whisky na we ryakomeje urugero rwihuse. "Whisky ku isoko rya Fujian irakura vuba. Mu bihe byashize, whisky na brandy babaye kuri 10% na 90% by'isoko, ariko ubu buri konti ya 50%. ""
"Isoko rya FUGEO rya FUGEO rizakura kuva kuri miliyoni 80 kugeza kuri miliyoni 180 muri 2021. Ndabona ko izagera kuri miliyoni 250 muri uyu mwaka, ahanini njya mu mwaka wa 50%." XUE Dezhi nayo yavuze.
Usibye kwiyongera no kugurisha, kuzamuka kwa "umutuku khuan wei" na whisky bemeza kandi isoko rishyushye rya whisky mu majyepfo y'Ubushinwa. Abacuruza benshi mu majyepfo y'Ubushinwa batanze ubumwe kuri ubu mu majyepfo y'Ubushinwa, igipimo cya "umucuruzi wa" umutuku whuanuwei "ugeze kuri 20-30%. Ati: "Umubare wa traisky mu majyepfo y'Ubushinwa yakuze cyane mu myaka yashize." Ltd, Ltd., umuyobozi mukuru wa Guangzhou w'inzoga z'ubururu Co. Nka sosiyete yatangiye gutumiza vino mu myaka ya za 90 kandi nayo ni umunyamuryango wa "umutuku whuanuwei utukura, byatumye Witwotiye kuva muri uyu mwaka.
Impuguke mu Ingoro z'icyuna na divayi iboneka muri ubu bushakashatsi niho Shanghai, Guangan hamwe n'ahantu ho kwigomeka mu masoko nka "Bridgey's bikomeje buhoro buhoro, kandi abaguzi mu turere tumwe na tumwe bakomeje kubaza ibya whisky.
Ati: "Mu myaka ibiri ishize, ikirere cya whisky muri Chengdu yagiye gukomera buhoro buhoro, kandi abantu bake bafashe iya mbere kubaza (whisky) mbere." yavuze Chen Xun, washinze Tameritang Tavern muri Chengdu.
Kuva ku makuru no ku isoko, Whisky yageze ku iterambere ryihuse mu myaka itatu ishize, kandi gutandukanya ibintu byakoreshwa n'imikorere ihenze n'ibikoresho byinshi bitwara iri terambere.
Mu maso y'inganda, bitandukanye nizindi mbogamizi zindi binyobwa mubijyanye na scenarios yo kurya, uburyo bwa whisky na scenarios bitandukanye cyane.
"Whisky yihariye. Urashobora guhitamo whisky iburyo ahantu heza. Urashobora kongeramo urubura, kora cocktail, kandi birakwiriye kandi ku binyobwa bitandukanye nk'ibinyobwa byera, utubari, resitora, na cigars. " Whisky ishami rya Shenzhen inzoga zubushakashatsi bwa Syperman Wang Hongquan.
"Nta bihe byakoreshejwe neza, kandi inzoga zirashobora kugabanuka. Kunywa biroroshye, bidafite imihangayingu, kandi bifite uburyo butandukanye. Umukunzi wese arashobora kubona uburyohe na farama bimukwiriye. Ni ibintu bidasanzwe. " Luo Zhaoxing, Umuyobozi ushinzwe kugurisha Sichuan Xiaoyi Ubucuruzi mpuzamahanga Co., Ltd na we yavuze.
Byongeye kandi, imikorere yigihe kinini nacyo ni inyungu zidasanzwe za whisky. "Igice kinini cy'impamvu ituma whisky izwi cyane nigikorwa cyacyo kinini. Icupa rya 750ml ryumurongo wimyaka 12 ya mbere igurisha umupira urenga 300 gusa, mugihe inzoga 500 za mugitondo zijyanye na Yuan irenga 800 cyangwa nibindi byinshi. Biracyari ikirango kitari cyo-gicura. " XUE Dezhi yavuze.
Ibintu byagaragaye cyane ni uko mugikorwa cyo gushyikirana ninzobere mu nganda zitegura vino, hafi buri mugabura kandi ukoresha umwuga ukoresha uru rugero kugirango usobanure impuguke za divayi.
Ubwuzuzanye bwibanze bwa Whiskey Igiciro cyigihe kinini nigikorwa kinini cyo kwibanda kubirango bya whiskey. "Ibirango bya whisky byibanda cyane. Hano haribirere birenga 140 muri otcosse no ku bicukibi birenga 200 kwisi. Abaguzi bafite ubumenyi bwo hejuru ku kirango. " Kuang Yan. Ati: "Ikintu cyibanze cyiterambere ryicyiciro cya divayi ni sisitemu. Whisky ifite ikiranga gikomeye, kandi imiterere yisoko ishyigikiwe nagaciro. " Xi Kang, Umuyobozi mukuru w'Ubushinwa Ishyirahamwe Ryikwirakwizwa ry'Ubushinwa ridasanzwe.
Ariko, munsi yiterambere ryinganda za whisky, ubwiza bwibice bimwe na bimwe nibiciro byambere birashobora kumenyekana nabaguzi.
Ugereranije nundi mwuka, whisky irashobora kuba icyiciro hamwe nurugendo rugaragara rugaragara. Abantu bamwe mu nganda babwiye inganda za divayi ko kuruhande rumwe, ibiranga byinshi bya whisky byujuje ibisekuru bishya byurubyiruko rukurikirana umwirondoro no mu bwinyubako; .
Ibitekerezo byo mu isoko nabyo byemeza ko iyi miterere yisoko rya whisky. Dukurikije ibisubizo byubushakashatsi byinzobere mu nganda za vino mu masoko menshi, igiciro cya 300-500 iracyari igiciro cyibanze cya whisky. "Igiciro cya whisky cyakwirakwijwe cyane, abaguzi benshi barashoboye." EuRoMonitor na we yavuze.
Usibye rubyiruko, abantu benshi bo hagati - abantu benshi bafite kandi undi atsinda itsinda ryabaguzi ba Whisky. Bitandukanye na logique yo gukurura urubyiruko, gukurura whisky kuri iri somo ahanini biri mubintu byayo biranga ibicuruzwa hamwe nibiranga imari.
Imibare yo muri EuRoMonitor yerekana ko ibigo bitanu byambere mu mugabane wa mbere w'Abashinwa Whiskey ari pernod Risse, DigingO, hamwe n'imigabane ya 26.45%, 17.56%, 9,49%. , 7.09%. Muri icyo gihe, Euromiya y'uwahanuye ko mu myaka mike yakurikiyeho, gukura rwose kwagaciro k'amasoko ya whisky y'Ubushinwa bizagira uruhare cyane na Scotch Whisky.
Nta gushidikanya ko Scotch Whisky ntagushidikanyaga gutsinda cyane muriki cyiciro cya whisky craze. Dukurikije amakuru avuye mu ishyirahamwe rya Scotch (SWA), agaciro ko kohereza ibicuruzwa bya Scotch Whisky ku isoko ry'Ubushinwa riziyongera na 84.9% muri 2021.
Byongeye kandi, whisky y'Abanyamerika n'Ubuyapani nayo yerekanye iterambere rikomeye. By'umwihariko, Riwei yerekanye iterambere rikomeye kuruta urugero rw'inganda zose whiskey mu miyoboro myinshi nko gucuruza no kugaburira. Mu myaka itanu ishize, mubijyanye nubunini bwo kugurisha, igipimo cya Riwei igipimo cyo gukura buri mwaka cyageze kuri 40%.
Muri icyo gihe, Euromiya yemera kandi yemera ko imikurire ya Whisky mu Bushinwa mu myaka itanu iri imbere iracyafite ibyiringiro kandi irashobora kugera ku kigo cyimibare ibiri. Imyambarire imwe whisky ni moteri yo gukura, no gukura kugurisha hejuru kandi ultra-yo hejuru-impera ya whiske nayo iziyongera. Imbere yinyuma-yinyuma nibicuruzwa biri hagati.
Ni muri urwo rwego, abaririzo benshi mu nganda bafite ibyifuzo byiza mugihe kizaza cyisoko rya Whisky.
Ati: "Kugeza ubu, umugongo wo kurya whiske ni urubyiruko rw'imyaka 20. Mu myaka 10 iri imbere, bazagenda bakura buhoro buhoro muri societe. Igihe iki gisekuru gikura, imbaraga zo kurya za whisky zizarushaho kuba icyamamare. " Wang Hongquan yasesenguwe.
"Whisky aracyafite ibyumba byinshi byo kwiteza imbere, cyane cyane mu mijyi ya gatatu. Imijyi ya kane. Njye ku giti cyanjye mfite ibyiringiro ku bijyanye n'iterambere ry'umwuka mu Bushinwa. " Li Youwei yavuze.
"Whisky izakomeza gukura mu gihe kizaza, kandi iratekerezwa kabiri mu myaka igera kuri itanu." Zhou Chuju yavuze kandi.
Muri icyo gihe, Kuang Yan yasesenguye ko: "Mu bihugu by'amahanga, Uniteri izwi nka Macallan na Glenfiddich bagura ubushobozi bwabo bwo gutanga umusaruro mu gihe cy'imyaka 10 cyangwa 20. Hariho kandi umurwa mukuru mwinshi mu Bushinwa gutangira kohereza hejuru, nko kugura no gushyira mu gaciro. Abakora hejuru. Umurwa mukuru ufite impumuro nziza kandi ifite ingaruka z'ikimenyetso ku iterambere ry'inganda nyinshi, ku buryo rero mfite ibyiringiro ku iterambere rya whisky mu myaka 10 iri imbere. "
Ariko icyarimwe, abantu bamwe mu nganda bashidikanya kubijyanye nisoko rya Whisky yo mu Bushinwa rishobora gukomeza gukura vuba.
XUE Dezhi yemera ko gukurikirana whisky by igishoro kiracyakeneye ikizamini cyigihe. "Whisky iracyari icyiciro gikeneye igihe cyo gukemura. Amategeko ya Scottish ateganya ko whisky igomba kuba afite imyaka 3, kandi bisaba imyaka 12 kuri whisky kugurishwa ku giciro cya 300 ku isoko. Ni kangahe igishoro gishobora gutegereza igihe kirekire? Tegereza rero urebe. "
Muri icyo gihe, ibintu bibiri biriho byazanye ishyaka kuri whisky inyuma gato. Ku ruhande rumwe, igipimo cyo gukura kwa whisky cyagabanutse kuva mu ntangiriro z'uyu mwaka; Ku rundi ruhande, mu mezi atatu ashize, ibiranga byahagarariwe na Macallan na Suntury babonye ibiciro bigabanuka.
Ati: "Ibidukikije rusange ntabwo ari byiza, ibiyobyabwenge birinuwe, isoko ridafite ikizere, kandi itangwa rirenga icyifuzo. Kubwibyo, kuva amezi atatu ashize, ibiciro byibicuruzwa bifite ibihembo byinshi byahinduwe. " Wang Hongquan yavuze.
Mu gihe kizaza cy'Abashinwa Whiskey, igihe nintwaro nziza yo kugerageza imyanzuro yose. Whisky izajya he mubushinwa? Abasomyi n'inshuti barahawe ikaze gusiga ibitekerezo.
Igihe cyohereza: Nov-19-2022