Icyerekezo cya Whisky gikwirakwiza isoko ryUbushinwa.
Whisky imaze gutera imbere ku isoko ry’Ubushinwa mu myaka mike ishize.Dukurikije imibare yatanzwe na Euromonitor, ikigo kizwi cyane cy’ubushakashatsi, mu myaka itanu ishize, ikoreshwa rya whiski mu Bushinwa n’ikoreshwa ryakomeje kwiyongera ku mwaka ku kigero cya 10.5% na 14.5%.
Muri icyo gihe, nk'uko Euromonitor abiteganya, whisky izakomeza kugumana umuvuduko w’ubwiyongere bw’imibare ibiri mu Bushinwa mu myaka itanu iri imbere.
Mbere, Euromonitor yari yashyize ahagaragara igipimo cy’imikoreshereze y’isoko ry’ibicuruzwa by’inzoga mu Bushinwa mu 2021. Muri byo, umunzani w’isoko ry’ibinyobwa bisindisha, imyuka, na whiski byari litiro miliyari 51.67, litiro miliyari 4.159, na litiro miliyoni 18.507.litiro, miliyari 3.948, na litiro miliyoni 23.552.
Ntabwo bigoye kubona ko mugihe muri rusange kunywa ibinyobwa bisindisha n'imyuka byerekana ko bigenda bigabanuka, whisky iracyafite inzira yo gukura gahoro gahoro.Inganda zikora divayi ziherutse gukorwa mu Bushinwa bw’Amajyepfo, Ubushinwa bw’iburasirazuba n’andi masoko nazo zemeje iyi nzira.
“Ubwiyongere bwa whisky mu myaka yashize bwaragaragaye cyane.Muri 2020, twatumije mu kabari manini abiri (whisky), yikubye kabiri mu 2021. Nubwo uyu mwaka wibasiwe cyane n’ibidukikije (ntibishobora kugurishwa amezi menshi), (ingano ya whisky ya sosiyete yacu) irashobora kuba imwe nki umwaka ushize."Zhou Chuju, umuyobozi mukuru wa Guangzhou Shengzuli Trading Co., Ltd., yinjiye mu bucuruzi bwa whisky kuva mu 2020, yabwiye inganda za divayi.
Undi mucuruzi w’umuvinyu wa Guangzhou ukora ubucuruzi bw’ibyiciro byinshi bya divayi ya sosi, whisky, n’ibindi yavuze ko divayi yisosi izaba ishyushye ku isoko rya Guangdong muri 2020 na 2021, ariko gukonjesha divayi ya sosi mu 2022 bizatuma abakoresha divayi y’isosi bahinduka kuri whisky., byongereye cyane ikoreshwa rya hagati-kugeza-hejuru-ya-whisky.Yakoresheje ibikoresho byinshi byabanjirije ubucuruzi bwa divayi ya sosi kuri whisky, kandi ateganya ko ubucuruzi bwa whisky bw’isosiyete buzagera ku iterambere rya 40-50% mu 2022.
Ku isoko rya Fujian, whisky nayo yagumanye umuvuduko wihuse.Ati: “Whisky ku isoko rya Fujian iriyongera cyane.Mu bihe byashize, whisky na brandi byagize 10% na 90% by'isoko, ariko ubu buri kimwe cya 50% ”, ibi bikaba byavuzwe na Xue Dezhi, umuyobozi wa Fujian Weida Luxury Wine izwi cyane.
Ati: “Isoko rya Fujian rya Diageo rizazamuka riva kuri miliyoni 80 muri 2019 rigere kuri miliyoni 180 muri 2021. Ndagereranya ko rizagera kuri miliyoni 250 uyu mwaka, ahanini rikazamuka buri mwaka rirenga 50%.”Xue Dezhi yavuze kandi.
Usibye kwiyongera kw'igurisha no kugurisha, izamuka rya “Red Zhuan Wei” n'utubari twa whisky naryo ryemeza isoko rya hoteri ishyushye mu Bushinwa bw'Amajyepfo.Abacuruzi benshi ba whiski mu Bushinwa bw’epfo bavuze ko muri iki gihe mu Bushinwa bw’Amajyepfo, umubare w’abacuruzi ba “Red Zhuanwei” wageze kuri 20-30%.Ati: “Umubare w'utubari twa whisky mu Bushinwa bwo mu majyepfo wiyongereye cyane mu myaka yashize.”Kuang Yan, umuyobozi mukuru wa Guangzhou Blue Spring Liquor Co., Ltd.Nka sosiyete yatangiye kwinjiza divayi mu myaka ya za 90 kandi ikaba n’umunyamuryango wa “Red Zhuanwei”, yitaye kuri whisky kuva uyu mwaka.
Inzobere mu nganda zikora divayi zasanze muri ubu bushakashatsi zerekanye ko Shanghai, Guangdong, Fujian n’utundi turere two ku nkombe zikiri isoko ry’ibanze n’isoko ry’ikiraro ku bakoresha whisky, ariko umwuka wo gukoresha whiski ku masoko nka Chengdu na Wuhan ugenda urushaho gukomera, kandi abaguzi muri uduce tumwe na tumwe twatangiye Kubaza ibya whisky.
Ati: “Mu myaka ibiri ishize, umwuka wa whisky muri Chengdu warushijeho gukomera, kandi abantu bake ni bo bafashe iya mbere babaza (whisky).”nk'uko byatangajwe na Chen Xun washinze Dumeitang Tavern muri Chengdu.
Duhereye ku mibare no ku isoko, whisky yageze ku iterambere ryihuse mu myaka itatu ishize kuva muri 2019, kandi itandukaniro ry’imikoreshereze y’imikoreshereze n’imikorere ihenze ni byo bintu nyamukuru bitera iri terambere.
Mu maso y’abakozi bo mu nganda, bitandukanye n’imbogamizi z’ibindi binyobwa bisindisha mu bijyanye n’ibikoreshwa, uburyo bwo kunywa whiski na ssenariyo biratandukanye cyane.
“Whisky ni umuntu ku giti cye.Urashobora guhitamo whisky iburyo muburyo bwiza.Urashobora kongeramo urubura, gukora cocktail, kandi biranakwiriye kuboneka ahantu hatandukanye nko kunywa ibinyobwa bisukuye, utubari, resitora, na sigari. ”Umuyobozi w’ishyirahamwe ry’inganda z’inzoga muri Shenzhen, Wang Hongquan.
“Nta kibazo gihamye cyo gukoresha, kandi inzoga zirashobora kugabanuka.Kunywa biroroshye, nta guhangayika, kandi bifite uburyo butandukanye.Umukunzi wese arashobora kubona uburyohe n'impumuro ibereye.Ntibisanzwe. ”Luo Zhaoxing, umuyobozi ushinzwe kugurisha Sichuan Xiaoyi International Trading Co., Ltd.
Mubyongeyeho, imikorere ihenze nayo ninyungu idasanzwe ya whisky.Ati: “Igice kinini cyimpamvu whisky ikunzwe cyane ni imikorere yacyo ihenze.Icupa rya 750ml ryibicuruzwa byimyaka 12 kumurongo wambere wambere bigurishwa gusa hejuru yamafaranga 300, mugihe inzoga 500ml yimyaka imwe igura amafaranga arenga 800 cyangwa arenga.Biracyari ikirango kitari icyiciro cya mbere. ”Xue Dezhi ati.
Ikintu kigaragara ni uko mugihe cyo kuvugana ninzobere mu nganda zikora divayi, hafi ya buri mutanga n’abakora umwuga bakoresha urugero kugira ngo basobanurire inzobere mu nganda zikora divayi.
Ihame ryibanze rya whisky igiciro cyinshi nigikorwa kinini cyibicuruzwa bya whisky.“Ibirango bya Whisky byibanda cyane.Hano muri Scotland hari inzoga zirenga 140 hamwe n’inganda zirenga 200 ku isi.Abaguzi bafite ubumenyi buke ku kirango. ”Kuang Yan ati.“Ikintu cy'ibanze mu iterambere ry'icyiciro cya divayi ni uburyo bwo kuranga.Whisky ifite ikirango gikomeye, kandi imiterere y'isoko ishyigikiwe n'agaciro. ”Xi Kang, umuyobozi mukuru w’ishyirahamwe rishinzwe gukwirakwiza ibiribwa mu Bushinwa, na we yavuze.
Nyamara, murwego rwiterambere rwinganda za whisky, ubwiza bwa whiski zimwe na zimwe ziciriritse kandi zihenze zirashobora kumenyekana nabaguzi.
Ugereranije nindi myuka, whisky irashobora kuba icyiciro hamwe nurubyiruko rugaragara.Bamwe mu bakora inganda babwiye uruganda rwa vino ko kuruhande rumwe, ibiranga byinshi bya whiski byujuje ibyifuzo bikenerwa muri iki gihe gishya cyurubyiruko rukurikirana umwihariko no kugendagenda;.
Ibitekerezo byisoko nabyo byemeza iyi miterere yisoko rya whisky.Dukurikije ibyavuye mu bushakashatsi bwakozwe n’inzobere mu nganda zikora divayi ziva mu masoko menshi, igiciro cy’amafaranga 300-500 ni cyo cyiciro rusange cy’ibiciro bya whisky.Ati: “Ibiciro bya whiski bikwirakwizwa cyane, ku buryo abaguzi benshi bashobora kubigura.”Euromonitor yavuze kandi.
Usibye urubyiruko, abantu bageze mu kigero cyo hejuru-bafite agaciro-abantu nabo ni irindi tsinda rikoresha abaguzi ba whisky.Bitandukanye na logique yo gukurura urubyiruko, gukurura whisky muriki cyiciro ahanini biri mubiranga ibicuruzwa byayo nibiranga imari.
Imibare yatanzwe na Euromonitor yerekana ko amasosiyete atanu ya mbere mu mugabane w’isoko rya whisky mu Bushinwa ari Pernod Ricard, Diageo, Suntory, Eddington, na Brown-Forman, imigabane y’isoko ikaba 26.45%, 17.52%, 9.46%, na 6.49%., 7.09%.Muri icyo gihe kandi, Euromonitor ivuga ko mu myaka mike iri imbere, izamuka ry’agaciro ntangere ry’isoko ry’isoko rya whiski ry’Ubushinwa ritumizwa ahanini na Scotch whisky.
Scotch whisky ntagushidikanya nuwatsinze kurusha abandi muri iki cyiciro cya whisky craze.Dukurikije imibare yatanzwe n’ishyirahamwe rya Scotch Whisky (SWA), agaciro kwohereza ibicuruzwa bya Scotch whisky ku isoko ry’Ubushinwa biziyongera ku gipimo cya 84.9% mu 2021.
Byongeye kandi, whisky y'Abanyamerika n'Abayapani nayo yerekanye iterambere rikomeye.By'umwihariko, Riwei yerekanye iterambere rikomeye rirenze kure inganda zose za whisky mu miyoboro myinshi nko gucuruza no kugaburira.Mu myaka itanu ishize, ukurikije ubwinshi bw’igurisha, umuvuduko w’ubwiyongere bwa Riwei buri mwaka wageze kuri 40%.
Muri icyo gihe, Euromonitor yizera kandi ko ubwiyongere bwa whiski mu Bushinwa mu myaka itanu iri imbere buracyafite icyizere kandi bushobora kugera ku mibare ibiri y’ubwiyongere bw’umwaka.Malt whisky imwe ni moteri yo kuzamura ibicuruzwa, kandi ubwiyongere bwibicuruzwa byo murwego rwohejuru na ultra-high-end whisky nabyo biziyongera.Imbere y'ibicuruzwa bito-byohejuru kandi biciriritse.
Ni muri urwo rwego, benshi mu bakora inganda bafite ibyifuzo byiza by'ejo hazaza h'isoko rya whisky mu Bushinwa.
Ati: “Kugeza ubu, inkingi yo gukoresha whisky ni urubyiruko rufite imyaka 20.Mu myaka 10 iri imbere, bazagenda bakura buhoro buhoro muri rusange.Iyo iki gisekuru nikimara gukura, imbaraga zo gukoresha whisky zizaba nyinshi. ”Wang Hongquan yasesenguye.
“Whisky iracyafite ibyumba byinshi byo kwiteza imbere, cyane cyane mu mijyi yo mu cyiciro cya gatatu n'icya kane.Njye ku giti cyanjye mfite icyizere cyinshi ku bijyanye n'iterambere ry'ejo hazaza h’imyuka mu Bushinwa. ”Li Youwei ati.
“Whisky izakomeza gukura mu gihe kiri imbere, kandi birashoboka ko wikuba kabiri mu myaka itanu.”Zhou Chuju na we yavuze.
Muri icyo gihe, Kuang Yan yasesenguye agira ati: “Mu bihugu by'amahanga, inzoga zizwi cyane nka Macallan na Glenfiddich zagura ubushobozi bwo gukora kugira ngo zegerane ingufu mu myaka 10 cyangwa 20 iri imbere.Hariho kandi igishoro kinini mubushinwa gitangiye kohereza hejuru, nko kugura no kwitabira imigabane.Abakora ibicuruzwa byo hejuru.Umurwa mukuru ufite impumuro nziza kandi ufite ingaruka ku iterambere ry’inganda nyinshi, bityo nkaba nizeye cyane iterambere rya whiski mu myaka 10 iri imbere. ”
Ariko icyarimwe, abantu bamwe muruganda bashidikanya niba isoko rya whisky ryubu ryubu rishobora gukomeza kwiyongera vuba.
Xue Dezhi yemera ko gukurikirana whisky ukoresheje imari bikeneye ikizamini cyigihe.“Whisky iracyari icyiciro gikeneye igihe cyo gukemura.Amategeko ya Ecosse ateganya ko whisky igomba gusaza byibuze imyaka 3, kandi bisaba imyaka 12 kugirango whisky igurishwe ku giciro cya Yuan 300 ku isoko.Ni bangahe bashoramari bashobora gutegereza igihe kirekire?Tegereza rero urebe. ”
Mugihe kimwe, ibintu bibiri bigezweho nabyo byagaruye ishyaka rya whisky inyuma gato.Ku ruhande rumwe, umuvuduko w’ubwiyongere bw’ibicuruzwa bitumizwa mu mahanga wagabanutse kuva mu ntangiriro zuyu mwaka;kurundi ruhande, mu mezi atatu ashize, ibirango bihagarariwe na Macallan na Suntory byagaragaye ko ibiciro byagabanutse.
Ati: “Ibidukikije muri rusange ntabwo ari byiza, imikoreshereze iramanurwa, isoko ntigifite icyizere, kandi itangwa rirenze icyifuzo.Kubera iyo mpamvu, kuva mu mezi atatu ashize, ibiciro by'ibicuruzwa bifite amafaranga menshi byahinduwe. ”Wang Hongquan ati.
Ejo hazaza h'isoko rya whisky yo mu Bushinwa, igihe nintwaro nziza yo kugerageza imyanzuro yose.Whisky izajya he mubushinwa?Basomyi ninshuti murahawe ikaze gusiga ibitekerezo.
Igihe cyo kohereza: Ugushyingo-19-2022