Inzoga z’Ubushinwa zifite imigabane ingana na miliyari 12.3 n’inganda z’inganda za Jinsha, naho Chongqing Beer yavuze ko itazigera ihagarika uruhare rw’ejo hazaza mu binyobwa by’inzoga, ibyo bikaba byongeye gukurura ingingo ishyushye y’inzoga zambuka imipaka y’inganda z’ibinyobwa.
None, ese igihangange cya byeri cyakira inganda zikora inzoga kubera ko inzoga zihumura cyane, cyangwa ni inzoga zambukiranya imipaka nkana?
Kugeza ubu, iterambere ry’inganda zinzoga rirakuze, kandi amarushanwa yo ku isoko arakaze.Cyane cyane nyuma yumwaka wa 2013, umusaruro n’igurisha ry’inganda z’inzoga mu gihugu cyanjye wageze hejuru kandi ugabanuka, winjira mu gihe cyo guhatanira imigabane.
Abashinzwe inganda bavuze ko nubwo inganda zikora inzoga n’ibinyobwa zinjiye mu gihe cyo guhatanira imigabane, kandi uburyo bwo gutandukanya inganda buragenda bugaragara.Nyamara, ugereranije ninganda zinzoga, icyiciro cya premium yinzoga ni kinini, igiciro cyibice nacyo kiri hejuru, kandi inyungu nayo irakungahaye cyane.
Kuba ibigo bimwe byinzoga byagura ubucuruzi bwibinyobwa kugirango byongere inyungu muri rusange birashobora kuba imwe mumpamvu zituma ibirango byinzoga bihitamo kwakira inzoga.
Muri icyo gihe, ukurikije ubuzima bwibicuruzwa, inzoga ntizifite ubuzima bubi.Mumugisha wa vino ishaje nibindi bitekerezo, inzoga mubyukuri nicyiciro cyiza cyane.
Byongeye kandi, byeri yitondera cyane gushya no gukora neza, mugihe ibicuruzwa byinzoga bitarangira, igihe kinini, ni impumuro nziza, kandi inyungu nini ni nyinshi.Ku masosiyete yinzoga, inzoga zambukiranya imipaka zirashobora kurekura ingaruka nini zurwego rwigurisha kandi zikagera ku kuzuzanya mugihe gito kandi gikenewe.
Nkumuyobozi mu nganda zinzoga, China Resources Beer yizera ko muri iki gihe imiterere y’inganda zikora inzoga, bigoye kwishingikiriza gusa ku cyiciro cya byeri kugira ngo ugere ku iterambere, kandi kubona inzira nshya ni byo biza imbere.
Ubushinwa Resources Beer yizera ko kwinjira mu isoko ry’ibinyobwa by’Ubushinwa bifasha mu kuzamura iterambere ry’ubucuruzi no gutandukanya ibicuruzwa biva mu mahanga n’amasoko yinjira.Inzoga z’Ubushinwa zirizera gushinga ibirango n’ubucuruzi bimwe na bimwe bitari byeri, kandi biteza imbere Ubushinwa Umutungo w’inzoga kuba sosiyete yashyizwe ku rutonde ifite iterambere ry’ibice bibiri by’inzoga n’inzoga.
Muri ibi bihe, iterambere ryisoko ryibinyobwa ntagushidikanya ni uburyo bwo kugerageza gutandukanya ibigo byinzoga, kandi ni no gushaka kongera ubucuruzi.
Inzoga zambukiranya imipaka ntabwo ari izisanzwe.Mubyukuri, ibigo byinshi byinjiye munzira yinzoga imwe imwe.
Raporo y’umwaka wa Pearl River Beer 2021 yerekanye ko Inzoga ya Pearl River iteganya kwihutisha guhinga imiterere y’ibinyobwa no guteza imbere iterambere ryiyongera.
Zhang Tieshan, umuyobozi wa Jinxing Beer, yasabye ko guhera mu 2021, Itsinda rya Jinxing ryafunguye umuhanda wo gutandukana, hamwe n’inganda nini zo mu nganda zo “guteka + korora inka + kubaka amazu + kwinjira mu nzoga”.Mu 2021, mu gukora umukozi wihariye wo kugurisha divayi imaze imyaka ibarirwa mu magana “Funiu Bai”, inzoga ya Venus izabona ibikorwa by’ibirango bibiri ndetse n’ibyiciro bibiri mu bihe bitari ibihe ndetse n’ibihe by’impera, bizashyiraho urufatiro rukomeye rwo gushyira ku rutonde mu 2025. .
Hamwe nogukomeza kwinjiza ibirango byinzoga, umuvuduko winzoga "umweru" ugenda utera imbere.Ibi bintu bizarushaho kuba byinshi, kandi amasosiyete menshi yinzoga arashobora gutangira iyi nzira yiterambere mugihe kizaza.
Igihe cyo kohereza: Ugushyingo-07-2022